Purchasing a domain name (also called a URL or web address) can be intimidating. After all, the possibilities are just about endless. How do you pick the right one? With so many things to consider, it may be helpful to know that there are actually some pretty straight-forward guidelines to help you decide. ... Read More | Share it now!
Keeping your website healthy is kind of like keeping your teeth healthy. Your daily brushing and flossing is equivalent to regular updates and security checks done by your website maintenance company. And then every six months or so, it’s a good idea to get a complete checkup. These checkups, or audits in the case of websites, are a great way to catch little problems before they become big issues. ... Read More | Share it now!
We have so many options available to us today when it comes to building a website. From DIY platforms like Squarespace, Weebly, and Wix to professionally-built and completely custom sites, navigating all of the possibilities can be overwhelming. Not to mention the fact that innovative technological advances are being made constantly, so what may have been true last year – or even last month – may not be true today. ... Read More | Share it now!
SSL stands for “Secure Sockets Layer,” and an SSL certificate provides a secure channel, or encrypted connection, between a web server (website or email system) and a user. If you’ve ever seen a green padlock and the word “Secure” to the top left of the URL in your browser, you were on a site that had an SSL certificate. Another way to tell that a site is secure is that the URL will begin with “https” instead of just “http”. ... Read More | Share it now!
The world is moving and changing faster and faster these days. Studies have shown that you have only three seconds from the moment a visitor lands on your website to convince them to stay and investigate further. In this fast-paced world, first impressions are paramount. Of course, this means that it’s extremely important for your website to grow with you, your business, and the latest technology. ... Read More | Share it now!
With internet technology growing and changing so fast, websites are able to do more and more all the time. From scheduling capabilities and newsletter signups to videos and forms, a website is like a Swiss Army Knife for your business. Unfortunately, some websites are more like a plain old screw driver than a Swiss Army Knife, and they just don’t do all they can to convert visitors into customers. ... Read More | Share it now!
When was the last time you took a good look at your website? If it’s been a while, you might want to read the articles below and then take a few minutes to review your site. Quite often, as we review sites with our clients, they mention that things have changed and they don’t provide a particular service anymore. Or they notice that some information is missing. Your website is the hub of all your marketing initiatives; if it doesn’t reflect your business, visitors to your site may not take the time to give you a call. Sometimes, a site just needs a few tweaks. Sometimes it needs to be redesigned. Keeping the information on your site current will help your website last longer. ... Read More | Share it now!
When a potential customer, client, or partner finds your website, can they tell what type of business you have in the first 3 seconds? If they cannot quickly identify which services you offer, your website is not working for you as well as it should. In order for a website design to be effective, the information needs to be well laid-out and easy to maneuver. You run the risk of losing viewers if they have to “search around” for the information they seek. ... Read More | Share it now!
Most small business owners and entrepreneurs usually ask themselves the question, do I need a website for my business? Whether you own a startup business, or a mid-size company, the answer is always yes. Your business should have a professional website and preferably designed by a professional website design company. Whether your business is small or mid-size and sells products or services online or not, your website is your point of contact to the outside world and the first impression the public will see of your company. ... Read More | Share it now!