Mobile First Indexing – SEO

In November 2016, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the mobile user could be receiving inaccurate search results.

What does this mean for you as a user?
This means that when you perform a search, Google may use websites’ mobile versions to generate and rank search results – even for searches done on a desktop. While they are in this experiment phase, you will likely not be able to tell whether your Google searches are being done using mobile or desktop indexing. As Google tests this new system, they will randomly and gradually move larger audiences of users to the new indexing system.

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