Websites are like the fashion industry. Fashion styles change from year to year and season to season. While we at RWS may not be on top of the latest fashion trends, that’s because we’re too busy staying up to date on the latest website trends. A website that looked modern and fresh a few years ago can easily look out of date today. ... Read More | Share it now!
When considering what to include on your website and how to include it, it’s important to always look at things from your potential client’s point of view. A good website will always hold a delicate balance between providing your customers with the information they’re looking for while working in the things you want them to know about you that they’d never think to ask. Don’t forget to include the following. ... Read More | Share it now!
Four out of five people will research a company online before ever calling them. And about 80% of you who are reading this will find that easy to believe, because that’s exactly what you do, too. Whether searching for a restaurant, a mechanic, or a doctor, people want to know as much as they can before calling. ... Read More | Share it now!
With internet technology growing and changing so fast, websites are able to do more and more all the time. From scheduling capabilities and newsletter signups to videos and forms, a website is like a Swiss Army Knife for your business. Unfortunately, some websites are more like a plain old screw driver than a Swiss Army Knife, and they just don’t do all they can to convert visitors into customers. ... Read More | Share it now!