There is so much to consider when creating a website, and that consideration needs to continue as your business evolves, since your website will need to grow over time as well. Whether you are getting ready to build your first website, or you are reviewing your current site to make sure it’s working for you as well as it should be, make sure you aren’t making any of these all-too-common mistakes.
- Too Much Content
It’s important to give your prospective clients enough information to know what you’re all about. But with so much out there vying for everyone’s attention, you need to make sure that your site gets the point across as efficiently as possible. Make sure that you’re not using 1,000 words if a photo with a clear title would get the point across.
- Too Much Focus on Your Products or Services
Of course, you’ll want to advertise very clearly what it is you offer. But just as important is to make sure people know why they should choose you instead of any of the other companies out there that offer similar products or services. Who are you? What’s your point of difference? When people feel like they know you and why you do what you do, it can go a long way toward building trust.
- No Call to Action
When people land on your site, make sure they don’t have to guess why they are there. They may choose to peruse your whole site. But if they are in a rush, a clear call to action on the home page will make it easy for them to engage with you.
- You Can’t Please Everyone…
… So don’t try to! The more you try to speak to everyone, the more you dilute your message. Pick a specific corner of your market, and write specifically for them. Not only will your core market feel understood and be more likely to choose you, but even those who aren’t exactly being targeted will be more likely to resonate with your message, because people are drawn to those who communicate with clarity.
- Can Customers Call You?
This one is pretty basic, but always make sure your contact information is easily found on your home page.
If you need any assistance figuring out how to begin the journey of building a site you are proud to broadcast to the world, or would like help upgrading the one you have, we at RWS can help you every step of the way. Call us today to find out more. 202-409-8113