Mobile First Indexing – The Latest in SEO

In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the mobile user could be receiving inaccurate search results.... Read More | Share it now!

Why Is Search Engine Optimization So Important?

When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the time or expense to implement SEO on their website. If you’re still on the fence, consider these points:... Read More | Share it now!

When to Update or Rebuild Your Website

The world is moving and changing faster and faster these days. Studies have shown that you have only three seconds from the moment a visitor lands on your website to convince them to stay and investigate further. In this fast-paced world, first impressions are paramount. Of course, this means that it’s extremely important for your website to grow with you, your business, and the latest technology.... Read More | Share it now!

7 Tips for Effective Calls to Action

With internet technology growing and changing so fast, websites are able to do more and more all the time. From scheduling capabilities and newsletter signups to videos and forms, a website is like a Swiss Army Knife for your business. Unfortunately, some websites are more like a plain old screw driver than a Swiss Army Knife, and they just don’t do all they can to convert visitors into customers.... Read More | Share it now!

Is a Facebook Page as Good as a Website?

With all of the new features Facebook keeps providing for its users, many business owners wonder if perhaps Facebook can meet the same needs that a website would. It’s a valid question, and deserves a thoughtful answer. While Facebook is a great tool and is often an important branch of your overall platform, the center of your platform should always be your website. There are several reasons for this:... Read More | Share it now!

Five Tips for Keeping Your Website Secure

It was a sick feeling. As my husband Steve sat watching the computer, files began to disappear. He was powerless to do anything. In a short time, the website was gone. In this particular case, it was all about a virus. We had a backup copy, which is standard operating procedure for us, so except for the fact that it would take some time to reload the site, the client would be OK.... Read More | Share it now!

Five Important Rules for your Website

When was the last time you took a good look at your website? If it’s been a while, you might want to read the articles below and then take a few minutes to review your site. Quite often, as we review sites with our clients, they mention that things have changed and they don’t provide a particular service anymore. Or they notice that some information is missing. Your website is the hub of all your marketing initiatives; if it doesn’t reflect your business, visitors to your site may not take the time to give you a call. Sometimes, a site just needs a few tweaks. Sometimes it needs to be redesigned. Keeping the information on your site current will help your website last longer.... Read More | Share it now!