What is an SSL Certificate and Do You Need One?

SSL stands for “Secure Sockets Layer,” and an SSL certificate provides a secure channel, or encrypted connection, between a web server (website or email system) and a user. If you’ve ever seen a green padlock and the word “Secure” to the top left of the URL in your browser, you were on a site that had an SSL certificate. Another way to tell that a site is secure is that the URL will begin with “https” instead of just “http”.... Read More | Share it now!

Why Your Website is a Target for Hackers

In the early days of the internet, an occasional website hack may have been done ultimately to boost the ego of the hacker. While this certainly still happens, sites these days are hacked for far more serious reasons, as well. Most people are shocked to discover that most sites have regular attempted attacks on them. So why would a hacker target your site? There are several reasons:... Read More | Share it now!

Mobile First Indexing – The Latest in SEO

In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the mobile user could be receiving inaccurate search results.... Read More | Share it now!

Why Is Search Engine Optimization So Important?

When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the time or expense to implement SEO on their website. If you’re still on the fence, consider these points:... Read More | Share it now!

When to Update or Rebuild Your Website

The world is moving and changing faster and faster these days. Studies have shown that you have only three seconds from the moment a visitor lands on your website to convince them to stay and investigate further. In this fast-paced world, first impressions are paramount. Of course, this means that it’s extremely important for your website to grow with you, your business, and the latest technology.... Read More | Share it now!

7 Tips for Effective Calls to Action

With internet technology growing and changing so fast, websites are able to do more and more all the time. From scheduling capabilities and newsletter signups to videos and forms, a website is like a Swiss Army Knife for your business. Unfortunately, some websites are more like a plain old screw driver than a Swiss Army Knife, and they just don’t do all they can to convert visitors into customers.... Read More | Share it now!

Is a Facebook Page as Good as a Website?

With all of the new features Facebook keeps providing for its users, many business owners wonder if perhaps Facebook can meet the same needs that a website would. It’s a valid question, and deserves a thoughtful answer. While Facebook is a great tool and is often an important branch of your overall platform, the center of your platform should always be your website. There are several reasons for this:... Read More | Share it now!