Websites are like the fashion industry. Fashion styles change from year to year and season to season. While we at RWS may not be on top of the latest fashion trends, that’s because we’re too busy staying up to date on the latest website trends. A website that looked modern and fresh a few years ago can easily look out of date today. ... Read More | Share it now!
In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the mobile user could be receiving inaccurate search results. ... Read More | Share it now!
There are several reasons that a blog is valuable to your business. Many people think blogs are only for authors or journalists. But here’s the thing. It doesn’t matter if you’re a mechanic, a whittler, a hairdresser, or a lawyer… a blog can always be extremely valuable to your business. Here are six important reasons to have a blog: ... Read More | Share it now!
When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the time or expense to implement SEO on their website. If you’re still on the fence, consider these points: ... Read More | Share it now!
When was the last time you took a good look at your website? If it’s been a while, you might want to read the articles below and then take a few minutes to review your site. Quite often, as we review sites with our clients, they mention that things have changed and they don’t provide a particular service anymore. Or they notice that some information is missing. Your website is the hub of all your marketing initiatives; if it doesn’t reflect your business, visitors to your site may not take the time to give you a call. Sometimes, a site just needs a few tweaks. Sometimes it needs to be redesigned. Keeping the information on your site current will help your website last longer. ... Read More | Share it now!
If you’ve been struggling to grow your organic reach on Facebook, then you are in good company. With all of the recent changes to brand page format and the newsfeed algorithm, many marketers are facing the same challenges in generating exposure for their published posts. It doesn’t help that Facebook is now promoting old content over the new. ... Read More | Share it now!