Four out of five people will research a company online before ever calling them. And about 80% of you who are reading this will find that easy to believe, because that’s exactly what you do, too. Whether searching for a restaurant, a mechanic, or a doctor, people want to know as much as they can before calling. ... Read More | Share it now!
Keeping your website healthy is kind of like keeping your teeth healthy. Your daily brushing and flossing is equivalent to regular updates and security checks done by your website maintenance company. And then every six months or so, it’s a good idea to get a complete checkup. These checkups, or audits in the case of websites, are a great way to catch little problems before they become big issues. ... Read More | Share it now!
Whether you are getting ready to build a website or have had one for years, it’s never too late to make sure you have a plan in place in case anything should ever happen. After all, sometimes websites get hacked, or a software update has a conflict. If you are going to hire a company to provide website maintenance on your site, be sure to ask these critical questions: ... Read More | Share it now!
We have so many options available to us today when it comes to building a website. From DIY platforms like Squarespace, Weebly, and Wix to professionally-built and completely custom sites, navigating all of the possibilities can be overwhelming. Not to mention the fact that innovative technological advances are being made constantly, so what may have been true last year – or even last month – may not be true today. ... Read More | Share it now!
SSL stands for “Secure Sockets Layer,” and an SSL certificate provides a secure channel, or encrypted connection, between a web server (website or email system) and a user. If you’ve ever seen a green padlock and the word “Secure” to the top left of the URL in your browser, you were on a site that had an SSL certificate. Another way to tell that a site is secure is that the URL will begin with “https” instead of just “http”. ... Read More | Share it now!
In the early days of the internet, an occasional website hack may have been done ultimately to boost the ego of the hacker. While this certainly still happens, sites these days are hacked for far more serious reasons, as well. Most people are shocked to discover that most sites have regular attempted attacks on them. So why would a hacker target your site? There are several reasons: ... Read More | Share it now!
In November, Google started implementing their latest experiment: mobile first indexing. As more and more searches are being performed from mobile devices than from desktops, Google wants to make sure they are providing the best user experience possible. And if a site has different or less content on the mobile version of their site, the mobile user could be receiving inaccurate search results. ... Read More | Share it now!
There are several reasons that a blog is valuable to your business. Many people think blogs are only for authors or journalists. But here’s the thing. It doesn’t matter if you’re a mechanic, a whittler, a hairdresser, or a lawyer… a blog can always be extremely valuable to your business. Here are six important reasons to have a blog: ... Read More | Share it now!
When you think of creating a solid marketing plan, does Search Engine Optimization (SEO) come to mind? It doesn’t for a lot of people, but it should. SEO is a unique tool that can make a huge difference in how many people can find your business. Some people remain unsure of whether it’s worth the time or expense to implement SEO on their website. If you’re still on the fence, consider these points: ... Read More | Share it now!