With technological evolution advancing so quickly, we could probably each create a new website every six months and still almost always be behind the curve. Since that isn’t a reasonable expectation, how can we work with the websites we already have to keep them as up-to-date and modern as possible, while making sure they are meeting the needs of our business and helping us attract new clients?
As a general checkup, it’s good to take a look at your website every few months and look for the following things:
- Top Notch SEO
Search Engine Optimization (SEO) is certainly one part of internet technology that is always being improved upon and updated. This means that your own website’s SEO should be receiving regular checkups to make sure that people can find you when they search.
- Too Much Text
Is your website text-heavy? Putting yourself in your potential customers’ shoes, take a look at your website and see if you can determine at a glance what you do, how to contact you, and how to find more information if there is interest. Many companies have a text-heavy home page and that’s a great way to convince someone to click on a competitor’s link, where they can find what they want more quickly and easily.
- Mobile Friendly
Does your website look exactly the same on a mobile device as it does on a desktop, only smaller? If so, your website is not mobile friendly. This will not only hurt your ranking in search engine results, but it also makes it harder for those who visit your site to navigate.
- Call to Action on Every Page
It used to be the rule of thumb that you should have a call to action (CTA) on your home page. And while that is still true, it is also now true that you should have a CTA on every single page of your website. When there’s a button right in front of a visitor to your site that says, “Find Out More” or “Order Here,” you make it easy for people to become your customer.
- Too Many Stock Images
While there is certainly some great stock imagery out there, sometimes it can fall flat. Original custom photos, particularly those that show people who you are or examples of your work when relevant, tend to create a higher level of trust with potential clients than stock images do.
Finally, if your website is more than three years old, it may be time to look into a larger redesign or even a whole new website to make sure you’re taking advantage of the latest technology. After all, your website should be your top employee, working for you 24/7 to bring in clients. Make sure it’s functioning at its absolute highest potential. If you have questions about any of these points or anything else related to making your website and social media platforms work as hard for you as you do for yourself, give us a call anytime. 202-409-8113