With all of the marketing tools available to businesses today, it can be hard to figure out where to start. Luckily, there’s an easy answer.
The Heart of Your Business
Much like a biological heart will send life-giving blood to every part of your body, your website is the information center that will direct potential clients to the various platforms that will serve their needs – perhaps to information they’re seeking about your offerings, to a newsletter sign-up so that you can better stay in touch, or maybe to Facebook where they can RSVP to an event you’re hosting.
And like the blood that returns to the heart for fresh oxygen, all of these external marketing sources should always point customers back to your website.
Online Marketing Tools
- Social Media: Last month, we gave an in-depth explanation of why a Facebook page could never replace a website. The same is true for any social media, from Twitter or Pinterest to LinkedIn or Instagram. As last month’s article explains, social media is an excellent tool and we highly recommend using it – as long as it is always pointing customers back to the center of your marketing, your website.
- Newsletter: A newsletter is a wonderful way to stay in touch with your customers, both existing and potential. It’s an amazing tool with a vast capacity for individualization, helping you send a very specific message to a targeted audience. But what’s the end goal? Again, the newsletter should always point back to your website, where your customer can find more information or purchase your product.
- SEO: SEO, or Search Engine Optimization, is a necessity for anyone who wants to be found in an online search. No matter how many Facebook or Twitter posts your business page may have, the only way to guarantee that you’ll show up in front of the people who are looking for you is with high-quality SEO that sends people to your website.
Your website is the only online platform that belongs entirely to you; that you can customize to show what makes you unique. It’s true that you never get a second chance to make a first impression, and in today’s online world, your website is where that will happen.
Whether you’re starting from scratch, or you have a website that you feel could better represent your business for what you have to offer, give us a call today at 202-409-8113, and we’ll design a website you’ll love with all your heart.