The quick answer is, very important!
Search engines can index every one of your Blog entries as another page on your website. More pages can mean better search results. And, that’s what most of us want.
Now, you don’t just want to create a Blog and leave it. You need to keep posting fresh content to it to make it work for you.
I know it can sometimes be difficult to come up with new and meaningful content. Or, maybe you just can’t find the time. But remember, your Blog doesn’t have to be long. In fact, just a few paragraphs are best. If you do have something that is long and you want to write about, split it up into multiple Blog entries. Also, consider that companies (like ours) have writers that can come up with and write Blog posts for you.
If your Blog entry makes reference to a specific product that you offer, put a link in the Blog entry that goes directly to your web page with more information on that product.
Don’t forget to post your Blog entry on your Facebook page with a link to your Blog post.